Herman Brodie Knihy

Exploring the nuances of asset management selection, this book delves into the psychological and relational factors influencing why clients choose certain fund managers over others, despite similar qualifications. It examines the dynamics that allow some asset managers to retain their mandates during challenging market conditions, highlighting the importance of trust, perception, and interpersonal relationships in investment decisions. Through insightful analysis, it reveals the subtleties that can make a significant difference in the competitive landscape of asset management.

This groundbreaking new book answers an essential question: why is it that a fund client selects, or an investment consultant recommends, one asset manager over another when the two are, on paper at least, very similar?