Asomi Ithia je praktik, ktorý sa ponoril do sveta riadenia produktov a produktového marketingu v rôznych organizáciách. Počas svojej kariéry prešiel všetkými fázami životného cyklu produktu, vždy s cieľom pochopiť potreby zákazníkov a dodať hodnotu. Táto praktická skúsenosť prirodzene viedla k jeho vášni pre písanie, kde zdieľa svoje poznatky a metódy. Prostredníctvom svojich diel a komunitných stretnutí sa snaží obohatiť prax ostatných.
Product management starts here. Before building and managing products in mid- to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them.
In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts.
Focusing on the journey of managing products post-launch, this guide provides essential tools and insights for navigating new opportunities and challenges. It equips readers with the knowledge needed to assess their current market context and make informed decisions to advance their products effectively.