Luiz Moutinho Knihy

Featuring a diverse collection of case studies, this book explores various decision-making areas in marketing and business management across multiple industries, including technology, retail, and fashion. It delves into real-world scenarios involving renowned brands such as British Airways, Red Bull, and Google, providing insights into effective marketing strategies and challenges faced by these corporations. The comprehensive nature of the cases offers valuable lessons for students and professionals alike in the field of marketing management.

Focusing on competitive advantage, this book explores both market-based and state-based perspectives in strategic management. It examines the critical measures that influence success and failure in strategy formation, offering valuable insights into the activities that contribute to effective strategic planning. By highlighting contemporary issues, it serves as a guide for understanding the dynamics of strategic management in today's business environment.

What price would you be willing to pay to get the life you always dreamt of? Aaron Taylor is a rock star in crisis. His band, The Rams, have split up and he is struggling to reach his past glories. Now allegations are being made about his personal life, which could have a devastating effect on his family. Only Aaron and a few other people know the truth behind the stories, but in the pursuit of a legacy, he has a choice to make... Kelly Conner, meanwhile, is in love with Aaron. From a distance, she has always believed that one day he would come back to her, but now she is not so sure. Frustrated and angry, her patience is starting to wear thin. Now the clock is ticking, and time is running out for Aaron.

This book is a call to action for all those engaged in the study of history to direct more attention to the fundamental questions of truth, morality, and meaning.