Laura Busche je autorkou kníh Lean Branding a Powering Content. Ako skúsená brandová stratégička pomáha podnikom vo verejnom aj súkromnom sektore oživiť ich posolstvo prostredníctvom pútavých príbehov značky, nezabudnuteľných vizuálnych symbolov a odvážnej komunikačnej stratégie. Jej prístup k brand dizajnu je holistický: kombinuje poznatky zo svojho bakalárskeho štúdia biznisu, magisterského štúdia dizajnového manažmentu a doktorátu z psychológie spotrebiteľa. Busche pravidelne zdieľa tipy na budovanie značky na svojom blogu a na Instagrame.
Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help