Pável Reyes-Mercado Knihy

Focusing on the competitive landscape of FinTech, the book examines how smaller ventures successfully challenge large financial institutions despite limited resources. It analyzes various strategies and business models employed by these firms, highlighting their impact on both banked and underbanked customer segments. By integrating theory with practical applications, it provides a framework rooted in effectuation and discusses the broader societal implications of FinTech, including financial inclusion and the digital divide, in relation to the UN's Sustainable Development Goals.

By examining cognitive factors and eco-innovation attributes, the book delves into the adoption of renewable energy technologies in emerging markets. It utilizes established theories like the theory of reasoned action and the theory of planned behavior to provide insights into the motivations and decision-making processes that influence this adoption. The analysis aims to shed light on the complexities of integrating renewable energy solutions in developing economies.

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.