This book explores the weird and mean and in-between that characterize everyday expression online, from absurdist photoshops to antagonistic Twitter hashtags to deceptive identity play. Whitney Phillips and Ryan M.
Beneath every meme is a sophisticated confluence of language and culture, practice and participation. In The World Made Meme, Milner reveals the complex socio-technical work that goes into memes, highlighting their cultural and political importance. This digestible analysis is a significant contribution to the field of internet scholarship. - danah boyd, Founder of Data & Society; author of It's Complicated