Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- 224 stránok
- 8 hodin čítania
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.