Duan Peng Knihy

Focusing on the impact of communication strategies, this book explores how China constructs its national image through both theoretical and practical lenses. It utilizes in-depth observations, focus group analyses, and case studies of Chinese media outlets. An analytical framework is introduced to evaluate these communication strategies, particularly in relation to the Chinese Communist Party's efforts to enhance its global presence. This work is particularly relevant for graduate students and researchers studying broadcast communication in China.

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.