Casey Taft Knihy

Millennials -- that is, people aged roughly between 16 and 35 -- have been dealt a difficult hand by previous generations. Nonetheless, millennials are increasingly able to see through and past the 'norms' that they have inherited, including the treatment of non-human animals. Millennials make up nearly half of the current vegan population in America.If you're a millennial vegan, you'll know, however, that it isn't always easy. This book is a great resource that will give you lots of tips and insight into challenges such as maintaining your personal wellbeing, communicating with (sometimes unsupportive) peers, being an advocate for veganism and really making a difference.

How can we as animal advocates best help nonhuman animals? This is a question that gets thrown around and debated passionately among those who care deeply about animals. Many fall within different "camps," claiming that their particular approach is more "effective" despite a lack of any meaningful or peer-reviewed scientific study. Often, claims of effectiveness are not grounded in any particular theory of behavioral change and may actually run counter to the clinical and scientific literatures about how change occurs for other behaviors. Motivational Methods for Vegan Advocacy applies principles and methods from the field of clinical psychology to enhance the potential impact of the animal advocacy efforts of individuals and groups. This work is based on the premise that animal advocates are the change-makers and will help determine whether this movement succeeds or fails. Fortunately, there are tried and tested models and strategies that have been shown to help create true, internal, long-standing behavioral change for a range of problem behaviors that include unnecessary violence. Taft discusses these methods and illustrates how they can best be applied in preventing the needless harm inflicted upon animals.