StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- 253 stránok
- 9 hodin čítania
Jim Signorelli Knihy
Jim Signorelli je marketingový mysliteľ a rečník, uznávaný ako jeden z popredných svetových odborníkov na StoryBranding. Svoje rozsiahle skúsenosti z práce pre popredné reklamné agentúry a veľkých klientov využíva na to, aby pomohol firmám definovať ich jedinečný príbeh. Jeho prístup spočíva v odhaľovaní podstaty značky a jej komunikovaní zrozumiteľným a pútavým spôsobom. Signorelliho práca pomáha budovať silnejšie spojenie medzi značkami a ich publikom prostredníctvom premysleného rozprávania.
Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story
- 296 stránok
- 11 hodin čítania
Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.
StoryBranding 2.0
- 296 stránok
- 11 hodin čítania
Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.