Lesley Everett Knihy

Focusing on the importance of corporate culture, this book emphasizes the necessity for organizations to cultivate trust and strong values to thrive in today's competitive landscape. It offers insights on how to effectively lead and engage employees at all levels, ensuring that brand values are consistently reflected and embraced throughout the organization. By going beyond traditional marketing strategies, it provides a framework for fostering a cohesive corporate identity that resonates with both internal and external stakeholders.

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

A guide on how to make and create a positive personal image impact in the workplace. It focuses on recognizing the importance of positive non-verbal communication and identifies and deals with correcting negative "messages". The text provides guidelines on how to unlock your potential by achieving a positive personal image impact. You will learn how to achieve a "look of quality" and create positive lasting first impressions, everytime. It highlights the importance of synergy between corporate culture and personal presentation as an extension of the corporate brand. It also offers advice on how to choose the right styles and shapes to flatter every "body", colours to suit, as well as giving advice on voice, etiquette, grooming and body language.