Lisa sa zameriava na pomoc marketingovým lídrom, aby prenikli cez informačný šum, rástli v tržbách a dosahovali inovácií. Robí to pomocou strategických a pragmatických modelov vedenia a plánovania, ktoré objavovala a rozvíjala desaťročia. Inovatívne spoločnosti ako Adobe a Hilton ju najímajú, aby získali nové pohľady a sformulovali prielomové marketingové stratégie. Jej prístup spája všímavosť s dátami riadeným svetom a inšpiruje ju k vytváraní udržateľných, zákaznícky orientovaných organizácií.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
How to Stay Present and Profitable in a Data-Driven World
Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.