Presenting a practical, actionable guide to anticipating and staying one step ahead of the curve?and your competition, this book will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career. --
Jeremy Goldman Knihy
Jeremy Goldman je uznávaný expert na sociálny marketing, ktorý sa špecializuje na e-commerce a sociálne médiá. Svoje vedomosti uplatnil pri správe platforiem pre popredné značky a poskytoval konzultácie mnohým ďalším. Jeho práca sa zameriava na prepojenie značiek s publikom prostredníctvom inovatívnych digitálnych stratégií. Goldmanov prístup zdôrazňuje budovanie komunity a autentickú komunikáciu v dynamickom online prostredí.
Going Social
- 294 stránok
- 11 hodin čítania
Contents§§ Acknowledgments§§ Introduction§§ 1. Social Marketing: Even More Important Than You Think§§ 2. Devising Your Strategy and Getting Started§§ 3. Engagement 101: Determine Your Voice and Personality§§ 4. How to Develop Content That Promotes Engagement§§ 5. Become Truly Customer-Centric-and Reap the Advantages§§ 6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand's Reputation Intact§§ 7. How to Staff Your Social Team and Organize for More Effective Engagement§§ 8. Tools for Producing More Relevant, Targeted Engagement§§ 9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially§§ 10. How to Build Strong Relationships with Bloggers and Work with Online Personalities§§ 11. Increase Engagement by Turning Your Employees into Marketers§§ 12. How to Engage with ROI in Mind§§ 13. Going Social in Real Life§§ 14. Final Word§§ Notes§§ Index§