Cees B.M. Van Riel Knihy

Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

"Essentials of Corporate Communication" is an engaging guide that explores identity, reputation, and corporate branding. Authored by experts, it offers a research-based toolbox for effective communication strategies. Featuring real-world examples from global companies like Virgin and IKEA, this book is essential for students and professionals in corporate communication.