Erica Fyvie Knihy

A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

The Learning Series of self-paced training products transitions Maya users from the beginner or intermediate levels through to the advanced user level. With its focus on both theory and practice, these books have become the industry standard for mastering Maya. This intermediate level book is your key to harnessing the full power of the Maya scripting the foundation of the Maya User Interface and many Maya tools. Learning Maya 6 | MEL Fundamentals will allow you to customize Maya to better meet your unique production challenges. System Requirements Windows XP Professional/2000 Professional or Mac OS X 10.2.4 or higher Maya Complete 6, Maya Unlimited 6 or Maya Personal Learning Edition DVD drive QuickTime