John T Bowen Knihy

Focusing on the evolution of air transportation since the Wright Brothers, the book explores the implications of living in a world dominated by aviation and considers the future of flight in the 21st century. By analyzing a wealth of secondary sources, it provides insights into the historical development of aviation, its impact on society, and the challenges and opportunities that lie ahead for the industry.

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.