Swee Hoon Ang Knihy

Exploring the intersection of everyday life and economics, this latest installment in the Kiasunomics series presents engaging insights into various topics, such as the effects of climate change on property prices and the relationship between online security breaches and consumer behavior. Each chapter, based on research from the National University of Singapore, is written in an accessible and light-hearted manner, making complex concepts relatable. The book emphasizes the relevance of economic research in daily decision-making and its implications for policies on housing and finance.

Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.