Creating Brand Loyalty
The Managment of Power Positioning and Really Great Advertising
- 298 stránok
- 11 hodin čítania
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
