Chip Heath Poradie kníh (chronologicky)

Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. Print run 200,000.

The authors explore how to intentionally craft extraordinary moments that elevate everyday experiences into magical ones, drawing on real-life stories for inspiration. They provide practical advice and insights, building on their expertise from "Made To Stick," to help readers harness creativity and design impactful moments in their lives.

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

The authors present a four-step process aimed at mitigating the biases that infiltrate our decision-making. Psychological research shows that our choices are often hindered by various biases and irrationalities: we tend to be overconfident, seek confirming information while ignoring contradictory data, and let short-term emotions cloud our judgment. Simply recognizing these flaws is insufficient, much like knowing one is nearsighted doesn't improve vision. The key question addressed is: How can we enhance our decision-making? Drawing from extensive research in the field, the authors outline a four-step method to combat these biases. The narrative includes compelling examples, from a rock star's clever decision-making technique to a CEO's unfortunate acquisition, and highlights a pivotal question that can clarify complex personal dilemmas. Readers will discover answers to essential questions, such as how to break the cycle of indecision, make group decisions free from toxic politics, and avoid missing valuable opportunities for change. This work provides actionable strategies and tools to help us make more informed choices, emphasizing that the right decision at the right time can significantly impact our lives.

The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.

Chcete sa pokúsiť zmeniť svet? Svoju firmu či organizáciu? Alebo „len“ seba? Hoci sa to zdá neuveriteľné, pre úspešné uskutočnenie akejkoľvek zmeny platí rovnaký vzorec. Navyše si nevyžaduje nič špeciálne a môže podľa neho postupovať každý z nás. Treba ho len poznať. Kniha Zmena pútavým štýlom opisuje výsledky dlhoročných zaujímavých výskumov, týkajúcich sa zmien, z oblasti psychológie, sociológie a iných disciplín. Prostredníctvom skutočných príbehov ponúka nový pohľad na to, ako je možné uskutočniť efektívnu zmenu, ktorá pretrvá.

Prečo sa niektoré nápady uchytia, kým iné zaniknú. Čo je dôležité pre úspech v podnikaní? Nápad. Spojiť nespojiteľné, dávať produktom novú emóciu, schopnosť nazerať na vec inak. A presne o tom je táto kniha. Ako myslieť tvorivo, ako zaujať ľudí, ako presadiť svoj nápad.

Limited rationality - Rule following - Multiple actors : teams and partners - Multiple actors : conflict and politics - Ambiguity and interpretation - Decision engineering.