The third edition of Strategic Marketing explores how companies build and maintain competitive advantage using a marketing strategy framework centered on the "WWHD" model. It equips students with tools to assess marketing strategy's role and impact. An Online Resource Centre offers various resources for students and lecturers.
Ideal for undergraduate and graduate courses, this textbook serves as a comprehensive resource in Graph Theory, tailored for students in mathematics and computer science departments. It provides a thorough exploration of fundamental concepts, techniques, and applications, making it suitable for both beginners and advanced learners. The content is designed to foster a deep understanding of graph theory principles, preparing students for further study or professional application in the field.