John D. C. Little Knihy

Combinatorial problems arise in a wide variety of fields, from computer science to operations research to engineering. This book provides an in-depth introduction to the branch and bound method, a powerful algorithmic technique for solving combinatorial optimization problems. With clear explanations, detailed examples, and practical advice, John D. C. Little's work is an essential resource for anyone seeking to understand this important area of research.

This book presents an innovative approach to media selection, utilizing online resources to provide targeted and effective advertising strategies. With a focus on interdisciplinary evaluation, Mediac is an essential guide for professionals and students in marketing and advertising.

Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.