Bookbot

Alison Tedford

    Stay Woke, Not Broke: Protect Your Brand in Today's Business Climate
    Chronic Profit: Building Your Small Business While Managing Persistent Pain
    • How are you supposed to "hustle" when you hurt all the time? Are you suffering from growing pains in your business and ongoing pain in your life? If you're struggling to run a business while dealing with pain, you're not alone. Chronic pain affects 1 in 5 people and while it can be a challenge, it doesn't mean you can't be successful. Your journey will just look different. In Chronic Profit: Building a Business While Managing Persistent Pain, you will learn how to use this simple but effective framework to grow your business even when pain presents. You'll learn to: * Systematize, simplify and delegate* Reframe your limitations, reimagine your processes, and refuel with self-care * Release guilt, embrace tough feelings and find joy You'll also hear from entrepreneurs just like you about how they make things work when their body has other plans. Learn from a Future of Work thought leader about how you can leverage advances in technology and work culture to get more done and build a company you can be proud of even when you feel like the odds are stacked against you. The message in this comprehensive resource for business owners with chronic pain is that you can do it, and you aren't alone. You don't have to "hustle" or "grind" to make Chronic Profits. There's a better way and this book will help you find it!

      Chronic Profit: Building Your Small Business While Managing Persistent Pain
    • What is "woke" and how can a business be it? How can you avoid a mistake that could get you "cancelled"? Alison Tedford developed a program that is social justice education for business owners that explains how to create diversity statements, content plans for ongoing social justice topics and moderating online communities to let important conversations take place (and what to do when it looks like you might get "cancelled"). What she found on the heels of George Floyd's murder was business owners didn't know how to sell with sensitivity, they didn't know how to share where they stood on social justice issues with their audiences and they didn't know what their audience wanted from them. They didn't want to say the wrong thing. With more big brands weighing in through their advertising and content, small business owners wanted to learn how to dip their toes in the water of inclusive marketing. Tedford spent over a decade doing cross cultural communication and education and she approaches social justice from an Indigenous perspective. She has contributed to culturally responsive programming and policy as well as equity and inclusion planning at the federal government level.

      Stay Woke, Not Broke: Protect Your Brand in Today's Business Climate