„Die sichere Anleitung mit Erfolgsgarantie, um der beste Verkäufer der Welt zu werden“, mit Know-how aus erster Hand, praktischen Tipps, konkreten Erfahrungen, schillernden Erlebnissen und „Informationen, die Sieger machen, und Informationen, an denen Nicht-Sieger mit offenen Augen vorbeilaufen.“ (Umberto Saxer)
Providing a seasonal tour of a traditional farming year, passionate beef farmer Joe Stanley seeks to inform the reader about the journey their food takes before it gets to the plate, revealing the reality of life for a modern British lowland farmer.
Jim Ling, a self-made entrepreneur with no formal education beyond high school, created and led Ling-Temco-Vought, a major corporation that once ranked 14th on Fortune's 500 list. His innovative approach, dubbed Project Redeployment, initially dazzled Wall Street but ultimately led to his ousting as the company's financial strategies faltered, resulting in bankruptcy. Unlike other corporate moguls, Ling maintained his integrity despite his downfall, investing all his wealth in his company. The narrative highlights the allure and risks of financial manipulation over solid management.