Challenging conventional views on food, this book offers a transformative perspective on meals, encouraging readers to rethink their eating habits and choices. It delves into the impact of food on health, culture, and personal well-being, inspiring a deeper connection to what we consume. Through innovative ideas and insights, it aims to reshape the reader's approach to nutrition and mealtime experiences.
Brian Wansink Knihy
Brian Wansink je známy svojím priekopníckym výskumom psychológie stravovania a tým, ako naše prostredie ovplyvňuje naše stravovacie návyky. Zaviedol termín „bezmyšlienkovité jedenie“, aby opísal, ako často konzumujeme jedlo bez toho, aby sme venovali pozornosť signálom hladu alebo sýtosti. Jeho práca skúma jemné vplyvy nášho okolia, od usporiadania supermarketov po domáce špajze, ktoré formujú naše stravovacie návyky a preferencie. Prostredníctvom svojho prístupného písania sa Wansink snaží pomôcť čitateľom pochopiť a zmeniť svoje vlastné správanie pre lepšie zdravie.




Against the Machine
- 250 stránok
- 9 hodin čítania
Earth, 2212: The novel, third in the Against The Machine trilogy, yet free standing on its own, tells of a dystopian society in the midst of catastrophic climate change. Billions have died. The minority of people remaining inhabit the MEGs, former cities transformed by technology into huge protective domes; outside is the MASS living by subsistence. All seems well for those in the CORPORATE. It is not. With worsening climate, the MASS increasingly restive and their AI Silicons becoming sentient, those at the top have concocted a final solution: to leave Earth for Alpha Centauri, destroying the planet in their wake. Four protagonists, each from separate segments of this world, come together to attempt to prevent the plan. By the end they have managed to alter the human/machine interface, so changing human evolution.
Marketing Nutrition
- 224 stránok
- 8 hodin čítania
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Slim by Design
- 320 stránok
- 12 hodin čítania
In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets. Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food. The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.