Brian Wansink Poradie kníh

Earth, 2212: The novel, third in the Against The Machine trilogy, yet free standing on its own, tells of a dystopian society in the midst of catastrophic climate change. Billions have died. The minority of people remaining inhabit the MEGs, former cities transformed by technology into huge protective domes; outside is the MASS living by subsistence. All seems well for those in the CORPORATE. It is not. With worsening climate, the MASS increasingly restive and their AI Silicons becoming sentient, those at the top have concocted a final solution: to leave Earth for Alpha Centauri, destroying the planet in their wake. Four protagonists, each from separate segments of this world, come together to attempt to prevent the plan. By the end they have managed to alter the human/machine interface, so changing human evolution.

Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives.

Wir essen mehr als nötig – nicht nur, weil wir Lust aufs Essen haben. Unsere Gewohnheiten spielen dabei genauso eine Rolle wie die Umstände, unter denen wir Nahrung zu uns nehmen. Und nicht zuletzt verführt uns die Lebensmittelindustrie mit subtilen Tricks. Dieses Buch vermittelt ganz praktisch, wissenschaftlich fundiert und mit vielen erstaunlichen Beispielen aus unserem (Ess-)Alltag, wie wir es schaffen können, bewusster zu essen und uns dadurch wohler zu fühlen.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.