Morgan Brown je veteránom startupového marketingu a spoluzakladateľom GrowthHackers.com. Jeho práca skúma inovatívne stratégie pre rast podnikania, zameriava sa na praktické, dátovo orientované prístupy. Brown je vyhľadávaným rečníkom na popredných priemyselných podujatiach, kde zdieľa svoje odborné znalosti o marketingu, podnikaní a budúcnosti digitálneho biznisu.
Spear's tranquil existence is shattered when he loses his mother to a sudden and violent event. Thrust into an unfamiliar environment, he must rely on newfound friends to adapt and survive. As he navigates this challenging new life, Spear discovers his unique qualities and confronts the realities of independence, friendship, and resilience.
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--