Morgan Brown Poradie kníh (chronologicky)
Morgan Brown je veteránom startupového marketingu a spoluzakladateľom GrowthHackers.com. Jeho práca skúma inovatívne stratégie pre rast podnikania, zameriava sa na praktické, dátovo orientované prístupy. Brown je vyhľadávaným rečníkom na popredných priemyselných podujatiach, kde zdieľa svoje odborné znalosti o marketingu, podnikaní a budúcnosti digitálneho biznisu.
Hacking growth
- 308 stránok
- 11 hodin čítania
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--