John J. Maver Knihy

The authors provide deep insights into leveraging the Facebook API for creating successful applications, offering practical instructions on A/B testing, tracking, and analyzing metrics to enhance exposure and engagement. Their expertise has led to improved results for users' applications. With over 250 million active users, Facebook is the leading social networking platform, but developing successful applications poses unique challenges. Two experienced Facebook developers guide readers through these challenges, offering essential guidance and best practices for every stage of application development—from design and coding to testing, distribution, and post-launch monitoring. They use real-world examples to illustrate why some applications excel while others do not. The authors also walk through the process of building a complete application, covering all major components of the Facebook platform. Key features discussed include Facebook Connect, along with exclusive information on measuring application success and monetization strategies. This comprehensive resource is invaluable for anyone looking to navigate the complexities of Facebook application development effectively.