Howard Bloom sa zameriava na masové správanie, od kvarkov po ľudstvo. Jeho práca spája vedu, históriu a kultúru s cieľom odhaliť sily formujúce svet. Bloom skúma evolúciu masového vedomia a analyzuje vzorce správania, ktoré ovplyvňujú vesmír aj ľudskú spoločnosť. Jeho prístup kombinuje vedeckú dôslednosť s prenikavou intuíciou, čo čitateľom ponúka fascinujúci pohľad na komplexné dynamiky riadiace našu existenciu.
Visionary thinker Bloom insists that global society has only begun to realize its full potential. The author offers insights as to why he sees crisis as opportunity. In more than 80 short, fast chapters, insights appear like quick bursts of light.
Bloom draws an analogy between the biological material whose primordial multiplication began life on earth and the ideas, or "memes," that define, give cohesion to, and justify human superorganisms.
A science nerd with no knowledge of popular music plunges into the dark underbelly of science and fame where new superstars are made and embarks on a hunt for the gods inside of you and me. In the process, he helps build or sustain the careers of over one hundred of the biggest rock-and-roll stars.