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Thomas Teal

    The Loyalty Effect
    Kniha leta
    • 2003

      Kniha leta

      • 164 stránok
      • 6 hodin čítania
      4,1(25039)Ohodnotiť

      Jednoduchosť aj krása letných dní, jednoduchosť a krása rozhovorov zároveň. To spája Kniha leta, ktorá je nádherným poetickým dielom o dvojici vnučky Sofie a jej starej mamy. Na odľahlom ostrove, kde sú odkázané len na seba a prírodné elementy, stará mama a Sofia objavujú viac ako len okolité prostredie. Rozprávajú sa, uvažujú, hádajú, chodia na dobrodružné výpravy. Sú to chvíle plné slobody a objavovania. Kniha je doplnená ilustráciami autorky.

      Kniha leta
    • 1996

      "The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy." "In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders." "The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company."--Jacket

      The Loyalty Effect