Claudia Imhoff Knihy

Between high-level business intelligence concepts and the detailed instructions for vendor tools lies a crucial, yet often overlooked, layer of architecture, design, and process. Without this understanding, Big Data initiatives can falter, leading to delays and budget overruns. This guide illuminates this essential topic, equipping you with the knowledge needed to create robust business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman demystifies the creation of cost-effective, reusable systems that convert raw data into valuable insights for decision-makers. After engaging with this material, you'll be prepared to design the architecture for effective business intelligence systems, supported by data warehousing and integration applications. You will gain the insights necessary to launch, manage, and deliver projects on time and within budget, transforming vast data into actionable intelligence that drives business success. Additionally, this knowledge will enhance your career by showcasing expertise that accelerates corporate BI project success. The book provides practical guidelines for developing effective BI, data warehousing, and integration solutions, using clear language to explain design and architecture processes. It covers the complete project development lifecycle applicable to both large enterprises and small to medium-sized businesses, detailing best practice

Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.