Scott Galloway Knihy

Skrytá tvár spoločností Amazon, Apple, Facebook a Google Amazon, Apple, Facebook a Google sú štyri najvplyvnejšie spoločnosti na našej planéte. Podarilo sa im to nielen vďaka technológiám a talentu. Každá z nich oslovuje naše inštinkty a evolučné potreby, čo dokážu skvele využiť – Amazon prebúdza pravekého lovca a zberača, Apple rozmnožovací pud, Facebook naše nutkanie byť milovaný a Google naše volanie po bohu, pretože na všetko pozná odpoveď. Tieto firmy vytvorili nové odvetvia podnikania a zmenili pravidlá tak, že ich konkurencia stráca dych. Marketingový guru Scott Galloway opisuje ich cestu k úspechu, riziká priveľkej moci a priveľkej dôvery, ktorú sme do nich vložili. Namiesto opakovania mýtov, ktoré tieto spoločnosti o sebe šíria, si kladie fundamentálne otázky. Ako sa im podarilo infiltrovať naše životy tak úspešne, že sa im prakticky nedokážeme vyhnúť? Prečo im odpúšťame aj kroky, ktoré by iné firmy zničili? A existuje šanca, že sa objaví piaty vyzývateľ? Kniha odpovedá na to, čo musíte urobiť, aby ste boli úspešní v 21. storočí.

Jsme zmítaný národ. Nechybí nám vítr ani plachty, nemáme nedostatek kapitánů nebo výstroje, přesto se naše velká loď kymácí ve vlnách stranickosti, korupce a sobectví. Náš diskurs je neohrabaný, mladým lidem se nedaří vytvářet vztahy a naši nejchytřejší spoluobčané baží po vlastní slávě bez ohledu na zájmy celé společnosti. Naše instituce upadají a pojivová tkáň společnosti se skoro nenapravitelně trhá. Následujících 100 grafů vypráví příběh o tom, jak jsme se sem dostali a kam možná směřujeme.“ Scott Galloway, z předmluvy knihy Kam kráčí Amerika?

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and video conference software maker Zoom, have been crushed under an avalanche of consumer demand. Others, like the restaurant, travel and live entertainment industries, have scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

Americký profesor marketingu Scott Galloway, kultovní autor několika bestsellerů New York Times, nekonvenčním způsobem vysvětluje, proč je work-life balance vybájenou chimérou, zda je dobré opustit školu kvůli podnikání, jak to udělal Bill Gates, proč je dobrým předpokladem úspěšné kariéry být nudný, jak se prosadit na přeplněném trhu práce, nebo proč byl Steve Jobs kretén.

In Adrift, Scott Galloway looks from the past to the present - from 1945 to the 2020s - to reveal how America has reached its current state of political, social and economic crisis. It is on the brink of massive change, change that will disrupt the working of its economy and drastically impact its financial backbone, the middle class. Telling America's story through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today's perfect storm. Adrift seeks to make sense of it all, and offers Galloway's unique take on where America is headed and what it will become. It's a vital guide for anyone who wants to understand the state the country is in and how and why its influence on the world has changed.

"New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing."--Provided by publisher

Scott Galloway, a professor at NYU's Stern School of Business, specializes in brand strategy and digital marketing. As a successful entrepreneur, he has founded nine companies, including L2 and Prophet. Recognized as one of the 'World's 50 Best Business School Professors' in 2012, he also engages a wide audience through his popular YouTube series, 'Winners and Losers', which has garnered millions of views. His expertise combines academic insight with practical business experience.

Offering unconventional wisdom and practical life advice, this book by a renowned business school professor and bestselling author challenges traditional perspectives. Drawing from his extensive experience and insights, Galloway provides readers with thought-provoking guidance that blends humor and real-world applications. His unique approach encourages self-reflection and inspires readers to rethink their goals and aspirations in both personal and professional realms.

'I'm so excited for your book about wealth. I feel like a lot of people need that.' Steven Bartlett, author of The Diary of a CEO The world is changing. It's time for a new financial playbook. In this must-have guide to optimizing your life for wealth, success and happiness, you'll learn: * how to find and follow your talent * what small steps you can take now that pay big returns later * how to develop better financial habits Bursting with practical, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth is the practical guidebook you need to win today's wealth game. Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility. Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy. In characteristic unvarnished, no-BS style, he explains you what you need to know in order to improve your chances of achieving economic security no matter what.

Der Ausbruch von Covid-19 hat Schlafzimmer in Büros verwandelt, Jung gegen Alt ausgespielt und die Kluft zwischen Arm und Reich, Maskenträgern und Maskenhassern vergrößert. Einige Unternehmen, wie Amazon und der Hersteller von Videokonferenzsoftware Zoom, fanden sich unter einer Lawine der Verbrauchernachfrage erdrückt. Andere, wie die Restaurant-, Reise-, Hotel- und Live-Entertainment-Branche, kämpften darum, nicht unter die Räder zu kommen. Die Pandemie war ein Beschleuniger von Trends, die bereits in vollem Gange waren. In „Post Corona“ skizziert Galloway die Konturen der Krise und die Chancen, die vor uns liegen. Galloway kombiniert seinen unverkennbaren Humor und frechen Stil mit messerscharfen Einblicken und bietet Warnung und Hoffnung gleichermaßen.