Contains a varied collection of typographic ornaments sourced from specimen
books of type foundries, dating from 1700. This book explains how the need for
typographic ornaments arose and developed, and sets them in their historical
context. It is suitable for graphic designers, as well as providing a source
of copyright-free images.
Mid-Century Type is a fascinating visual exploration of how, during the middle
decades of the last century, the typographer became an independent,
influential contributor to a fast-developing technological world of
communications.
A comprehensive retelling of the history of printing from 1700 to 1914 and a cornucopia of visual and technical extravagance Who first coined the phrase “graphic design,” a term dating from the 1920s, or first referred to themselves as a “graphic designer” are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the “jobbing” printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the “noble presses” of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of “print” into “graphic design.” It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike.
Zwięzły przewodnik po dyscyplinie będącej trzonem współczesnej komunikacji
wizualnej. Ze względu na swój interdyscyplinarny charakter typografia nie
posiada jednej definicji, z pewnością jednak ułatwia bądź utrudnia rozumienie
i odbiór przekazu wizualnego. Autor, przybliżając najciekawsze projekty
typograficzne powstałe na przestrzeni wieków, omawia praktyczne aspekty tej
dziedziny. Książka jest zaktualizowanym wydaniem klasycznego brytyjskiego
podręcznika. Stanowi lekturę obowiązkową dla osób stawiających pierwsze kroki
w projektowaniu graficznym i typografii. Dla praktykujących projektantów
będzie zaś inspirującym źródłem wiedzy.