Edward de Bono bol maltský lekár, autor, vynálezca a konzultant. Je najlepšie známy ako tvorca pojmu „laterálne myslenie“ (štruktúrovaná kreativita) a popredný zástanca cielenej výučby myslenia na školách. Jeho práca sa zameriava na rozvoj inovatívnych prístupov a metód, ktoré pomáhajú prekonať tradičné myšlienkové vzorce a podnecujú kreatívne riešenie problémov. De Bono tak ponúka čitateľom nástroje na hlbšie porozumenie a aktívne formovanie vlastných myšlienkových procesov.
In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.
The internationally bestselling guide to better thinking used by tens of thousands of people - fully revised and updated.
V dnešním světě se všechno dělá stále složitěji. Přístroje mají čím dál víc funkcí, formuláře stran a úřady úředníků. V záplavě dodatků, příloh a tlačítek se často ztratí smysl, proč se s tím nebo oním vůbec začalo. Jednoduchá rada zní: dělejte to jednoduše. A Edward de Bono nám ve své knížce ukazuje, jak na to.
A Handbook of Business Opportunity Search
SHIPS SAME DAY FROM NC, CHARLOTTE Book covers & interior are clean and covers are high gloss. There are about a few small black ink checkmarks on about 4 pages inside the book. Information is still true today for business! First printed in 1978, this is the 1991 reprint. Softside Paperback 6" x 8"
From this to the New Renaissance, from Rock Logic to Water Logic
A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. It suggests that humour is the most significant activity of the brain while argument is a poor method of exchange
Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.
First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.
Paperback different cover, in very good condition, cleaned pages. Fast shipping...(A-12)
Letters to Further Thoughts on Lateral Thinking
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
