Edward de Bono bol maltský lekár, autor, vynálezca a konzultant. Je najlepšie známy ako tvorca pojmu „laterálne myslenie“ (štruktúrovaná kreativita) a popredný zástanca cielenej výučby myslenia na školách. Jeho práca sa zameriava na rozvoj inovatívnych prístupov a metód, ktoré pomáhajú prekonať tradičné myšlienkové vzorce a podnecujú kreatívne riešenie problémov. De Bono tak ponúka čitateľom nástroje na hlbšie porozumenie a aktívne formovanie vlastných myšlienkových procesov.
The classic work about choice in business and in life.Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.
Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking, " which is now officially recognized in the Oxford English Dictionary -- and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at Oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
V dnešním světě se všechno dělá stále složitěji. Přístroje mají čím dál víc funkcí, formuláře stran a úřady úředníků. V záplavě dodatků, příloh a tlačítek se často ztratí smysl, proč se s tím nebo oním vůbec začalo. Jednoduchá rada zní: dělejte to jednoduše. A Edward de Bono nám ve své knížce ukazuje, jak na to.
A Handbook of Business Opportunity Search
From this to the New Renaissance, from Rock Logic to Water Logic
A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. It suggests that humour is the most significant activity of the brain while argument is a poor method of exchange
Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.
First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.
This book presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely natural thinking, logical thinking, mathematical thinking and lateral thinking. De Bono also outlines his argument for introducing the word PO as an alternative to the word NO when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information and how Edward de Bono came to develop his creative thinking tools
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
