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The author shows how he sees creativity and lateral thinking working together in the process of management to develop new products and new ideas; and to generate new approaches to problem-solving, organisation and future alternatives in planning
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Lateral Thinking for Management, Edward de Bono
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- Titul
- Lateral Thinking for Management
- Jazyk
- anglicky
- Autori
- Edward de Bono
- Vydavateľ
- McGraw-Hill Book Company
- Väzba
- pevná
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- The author shows how he sees creativity and lateral thinking working together in the process of management to develop new products and new ideas; and to generate new approaches to problem-solving, organisation and future alternatives in planning