Jean Garner Stead Knihy

Podtitul: Strategické rozhodování a životní prostředí Autoři nabízejí základní pochopení vědy o životním prostředí jako rámec pro strategické rozhodování v podnikatelské činnosti.

From creating organizational visions, to formulating goals and strategies, to strategy implementation and evaluation, this book provides readers with new ways of thinking about their organization's role in the greater society and ecosystem.

This innovative book is the first on environmental issues aimed at management students and practitioners. Its purpose is to help managers make strategic decisions that are both economically successful and sensitive to the Earth′s natural environment. The book is designed educate managers about current national and global environmental issues, particularly as they relate to economic activities; introduce a range of social, scientific, psychological and economic concepts related to environmentally sensitive strategic decisions; and offer a new strategic decision-making framework to help achieve long-term economic success within the limits of the ecosystem.