X: The Experience When Business Meets Design
- 256 stránok
- 9 hodin čítania
Welcome to a new era of business in which your brand is defined by those who experience it.
Brian Solis je popredný digitálny analytik, sociológ a futurista, ktorého práca sa zameriava na dopady nových technológií na biznis, marketing a kultúru. Je uznávaný ako jeden z najvýznamnejších mysliteľov a autorov v oblasti nových médií. Jeho diela skúmajú meniace sa vzťahy medzi firmami a zákazníkmi v ére prepojeného konzumerizmu a potrebu adaptácie podnikov na nové generácie zákazníkov a zamestnancov. Solis ponúka pohľad do budúcnosti biznisu a do toho, ako sa digitálna éra stáva kľúčovou pre úspech.






Welcome to a new era of business in which your brand is defined by those who experience it.
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