Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Brian Solis Knihy
Brian Solis je popredný digitálny analytik, sociológ a futurista, ktorého práca sa zameriava na dopady nových technológií na biznis, marketing a kultúru. Je uznávaný ako jeden z najvýznamnejších mysliteľov a autorov v oblasti nových médií. Jeho diela skúmajú meniace sa vzťahy medzi firmami a zákazníkmi v ére prepojeného konzumerizmu a potrebu adaptácie podnikov na nové generácie zákazníkov a zamestnancov. Solis ponúka pohľad do budúcnosti biznisu a do toho, ako sa digitálna éra stáva kľúčovou pre úspech.
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Revised and Updated
- 336 stránok
- 12 hodin čítania
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
- 320 stránok
- 12 hodin čítania
It's a new era of business and consumerism--and you play a role in defining itToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.