Rebecca Lieb Knihy

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought- leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It will demonstrate the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Focusing on content marketing challenges, this book provides insights into identifying and overcoming obstacles in the field. It draws on the expertise of a leading authority, offering practical strategies to navigate disruptions effectively. Readers will gain valuable guidance to enhance their marketing efforts and achieve better results in an ever-evolving landscape.

Content, we wszystkich swoich formach, stanowi najistotniejszy element każdej kampanii marketingowej. Znalezienie idealnej r�wnowagi pomiędzy content marketingiem a strategią contentową jest niezwykle trudne, ale niezbędne do osiągnięcia sukcesu. Dzięki tej książce dowiesz się nie tylko, jak wyprodukować treści na strony WWW, blogi, do social medi�w, ale także w jaki spos�b skutecznie wykorzystać je do budowania społeczności wok�ł marki. To kompletny podręcznik, kt�ry powstał po wieloletnich badaniach nad dynamicznie zmieniającym się rynkiem, a także dzięki wielogodzinnym wywiadom z menedżerami światowych wiodących marek.Podręcznik napisany przez specjalist�w z branży zawiera najnowsze trendy z dziedziny marketingu contentowego, a także użyteczne przykłady kampanii oraz fascynujące studium przypadk�w z nieustannie rozwijającej się branży reklamowej.Content ? elementarna cząstka marketingu to lektura obowiązkowa dla manager�w i dyrektor�w marketingu, bloger�w i dziennikarzy.