Brittany Hennessy Knihy

If you're interested in life online, this book is a must-read. It offers valuable insights for anyone who has ever wondered why they can't get paid for living their best life, like the influencers they admire. Every top creator began with zero followers and faced numerous challenges on their journey to success, often earning more than their parents in a decade. To thrive as a creator, understanding the strategies behind the influencer lifestyle is essential. Brittany Hennessy, with her extensive experience as a nightlife blogger, social media strategist, and talent director at Hearst Magazines, provides a unique perspective on the evolution of influencers and the branded content industry. She shares essential strategies for building and engaging an audience, packaging your brand, and monetizing your influence, including how to determine your worth. Additionally, Hennessy offers tips on securing an agent, gaining visibility with your favorite platforms, and promoting brands without alienating competitors. Whether you're just starting or seeking larger campaigns, she covers core influencer principles, from creating engaging content and using hashtags effectively to understanding FTC regulations and analyzing metrics. This guide will help you elevate your profile, embrace your uniqueness, and earn money doing what you love.

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going

FOUNDER offers a comprehensive guide for aspiring entrepreneurs looking to establish and expand an online business. It emphasizes redefining work-life balance, empowering individuals to prioritize their personal values such as family, community, and fun while achieving financial security. The author provides essential strategies for launching and growing a successful venture, making it a valuable resource for anyone seeking to take control of their professional and personal life.