Marcia Yudkin Knihy

The book offers a comprehensive guide to leveraging free publicity in the digital age, focusing on grassroots techniques such as blogs, social media, and viral content. It provides actionable advice on crafting effective communication materials like tip sheets and press releases to enhance visibility. Additionally, it emphasizes strategies for improving online discoverability and building a dedicated audience. This updated edition equips readers with the tools to effectively promote their personal brand, business, or cause in a competitive landscape.

For readers who wish they could speak more clearly, break into conversations, and keep their cool in front of a group, Fortune 500 speech consultant Laurie Schloff and her co-author help solve these and scores of other common problems with this concise, easy-to-use guide.

Er sagt, sie sagt - bk1242; DTV Verlag; Laurie Schloff & Marcia Yudkin; pocket_book; 1996