Gillian Tett Poradie kníh

W czasach, gdy świat biznesu zdominowany jest przez technologię i analizę danych, Gillian Tett wzywa do zmiany sposobu myślenia – na antropologiczny (skupiony na człowieku). Po co? Aby lepiej odczytywać zachowania klientów, rynków i organizacji, a także stawić czoła wyzwaniom, z jakimi mierzy się społeczeństwo. Siła empatii uczy, jak odczytywać myśli i emocje innych ludzi, a przez to nie tylko zrozumieć inne kultury, lecz także spojrzeć na własne otoczenie z nowej perspektywy. Pokazuje, jak ta prosta, a zarazem rewolucyjna strategia przysłużyła się firmom takim jak Intel, Nestlé, General Motors, Procter & Gamble, Mars, Danica czy wielu innym oraz jak można ją wykorzystać na co dzień zarówno w życiu, jak i w biznesie. Nie wiesz, jak się zachować na spotkaniu z przedstawicielami zagranicznej firmy? Chcesz zrozumieć fenomen ekonomiczny Doliny Krzemowej? A może oglądasz obrady sejmu i zastanawiasz się, czy za chaotycznymi wystąpieniami niektórych polityków kryje się starannie przemyślana strategia? Jeśli chcesz się nauczyć, jak ważna jest empatia w biznesie i w codziennym życiu, ta książka jest właśnie dla Ciebie.

A revelatory model that explains how we buy, sell, work and live. For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of businesses and consumers around the globe. In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of the corporate world. She outlines how anthropology helps explain consumer behaviour - revealing the 'webs of meaning' that underpin our shopping habits, and unpicking the subtle cultural shifts driving the rise of green business. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking. Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action. The result is a wholly new way to understand human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.

A revelatory model that explains how we buy, sell, work, and live. Meet the business anthropologists uncovering the hidden codes that shape our lives. Their methods span from supermarkets to tech firms, offering a new perspective on human behavior: anthro-vision. This engaging work argues for the integration of anthropology in business for success. Praised by Daniel Kahneman as "absolutely brilliant," it promises to turn your world upside down with profound insights. Tim Harford describes it as fun and bursting with important revelations, while Thomas Friedman calls it a terrific piece of work. Melinda Gates emphasizes its relevance for those aiming to create a more equitable world, advocating for new empathy to tackle twenty-first-century challenges. Gillian Tett provides a fresh intellectual framework rooted in anthropology and her groundbreaking journalism, aiming to transform approaches to society's most complex issues. Niall Ferguson highlights the need for an antidote to tunnel vision in a volatile world, positioning anthro-vision as essential. This timely call encourages decision-makers to move beyond reliance on big data and embrace the complexities of human life.

The silo Effect is a sharp, visionary and inspiring work with the insight, prescriptions and power to remove our organisational blinkers and transform the way we think for the better

An award-winning columnist and journalist describes how businesses that structure their teams into functional departments, or "silos, " actually hinder work, cripple innovation, restrict thinking and force normally smart people to ignore risks and opportunities. --Publisher's description.

* The brilliant and insightful new book from Gillian Tett, author of the bestselling Fool's Gold

From award-winning Financial Times journalist Gillian Tett, who enraged Wall Street leaders with her newsbreaking warnings of a crisis more than a year ahead of the curve, Fool's Gold tells the astonishing unknown story at the heart of the 2008 meltdown. Drawing on exclusive access to J.P. Morgan CEO Jamie Dimon and a tightly bonded team of bankers known on Wall Street as the "Morgan Mafia," as well as in-depth interviews with dozens of other key players, including Treasury Secretary Timothy Geithner, Tett brings to life in gripping detail how the Morgan team's bold ideas for a whole new kind of financial alchemy helped to ignite a revolution in banking, and how that revolution escalated wildly out of control. The deeply reported and lively narrative takes readers behind the scenes, to the inner sanctums of elite finance and to the secretive reaches of what came to be known as the "shadow banking" world. The story begins with the intense Morgan brainstorming session in 1994 beside a pool in Boca Raton, where the team cooked up a dazzling new idea for the exotic financial product known as credit derivatives. That idea would rip around the banking world, catapult Morgan to the top of the turbocharged derivatives trade, and fuel an extraordinary banking boom that seemed to have unleashed banks from ages-old constraints of risk. But when the Morgan team's derivatives dream collided with the housing boom, and was perverted -- through hubris, delusion, and sheer greed -- by titans of banking that included Citigroup, UBS, Deutsche Bank, and the thundering herd at Merrill Lynch -- even as J.P. Morgan itself stayed well away from the risky concoctions others were peddling -- catastrophe followed. Tett's access to Dimon and the J.P. Morgan leaders who so skillfully steered their bank away from the wild excesses of others sheds invaluable light not only on the untold story of how they engineered their bank's escape from carnage but also on how possible it was for the larger banking world, regulators, and rating agencies to have spotted, and heeded, the terrible risks of a meltdown. A tale of blistering brilliance and willfully blind ambition, Fool's Gold is both a rare journey deep inside the arcane and wildly competitive world of high finance and a vital contribution to understanding how the worst economic crisis since the Great Depression was perpetrated.

Award-winning journalist and social anthropologist Gillian Tett takes us inside the shadowy world of complex finance and derivatives and explains how the business of slicing and dicing debt led us to the devastating global credit crunch.

'Saving the Sun' takes a bank that has been at the cutting edge of Japan's woes - Shinsei - and uses its story to analyse why Japan's economic problems are so insurmountable.