This title introduces some of the most innovative names in contemporary lighting, highlighting experimental uses of light in the designed environment. It features new materials which pulse and glow without the need for wires, heat resistant fabrics and cool light sources.
The extraordinary heritage of Prague has meant that the city is now regarded as one of the artistic and cultural capitals of the world. The turbulent history of the city is reflected in the range and diversity of buildings discussed in this text: from its baroque churches and palaces to the state offices and housing projects of the post-1945 communist era. The guide covers all aspects of Prague's development since its early years, through its periods of both power and decline from the 15th to the 20th century. Particular attention is paid to the architecture of the last 100 years. Since the democratic revolution of 1989, the city has once again become a place of pilgrimage for those interested in architecture and design. This book covers some of the most recent architectural projects to be planned in the city.
With over 200 colour illustrations, Brand.New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops.
The Vitra Design Museum's "Atlas of Furniture Design" is a comprehensive exploration of modern furniture history, spanning from industrialization to the digital age. With over 1,000 pages, it documents 1,740 objects by more than 540 designers, featuring extensive texts and illustrations, making it an essential resource for design enthusiasts and scholars alike.
This publication is being released to coincide with the opening of Superstructures: The New Architecture 1960-1990, a major exhibition that will situate the Sainsbury Centre within its historical context and will explore architecture's fascination with new technology, lightweight structures, building techniques and engineering solutions.
Drawing on the Pakistan Earthquake Reconstruction and Recovery Project (PERRP), this volume explores the sociocultural side of post-disaster infrastructure reconstruction. As the latter is often fraught with delays and even abandonment--one cause being ineffective interactions between construction and local people--PERRP used anthropological and participatory approaches. Along with strong construction management, such approaches led to the rebuilding being completed on time. As disasters are increasing in number and intensity, so too will be the need for reconstruction, for which PERRP has lessons to offer.
Vom Auto bis zur Zahnpasta: Unser Alltag wird zunehmend von Markennamen geprägt – am Logo kommt niemand vorbei. Branding ist das Schlüsselwort der Marketingwelt, das sich auf die Praxis bezieht, Produkte mit einzigartigen Kennzeichen zu versehen. Unternehmen, Fußballvereine und politische Parteien investieren in Strategien und kreative Werbekampagnen, um ihr Image zu stärken und sich von der Konkurrenz abzuheben. Etablierte Markennamen sind das Kapital eines Unternehmens. Weltmarken wie Benetton oder Nike sorgen regelmäßig für Schlagzeilen im Wettbewerb um ihre Positionierung. Experten analysieren in diesem Werk die Geschichte der Marken und das Konsumentenverhalten auf informative und provokante Weise. Die Bandbreite reicht von Kritikern der Markenkultur bis zu den „Image-Machern“ selbst. Mit exzellentem Bildmaterial werden die spannendsten internationalen Werbekampagnen und die kreativen Köpfe dahinter vorgestellt. Welche Designkonzepte verwandeln Produkte in Statussymbole? Wie transportieren Unternehmen Attribute wie „Schönheit“ oder „Luxus“? Welche Strategien fördern die Beziehung zwischen Produzenten und Verbrauchern? Ob Coca-Cola oder Pepsi, Levi’s oder Diesel – das Buch zeigt, dass Marken Teil der Mythologie des 20. Jahrhunderts sind und weit ins neue Millennium reichen werden. Es enthüllt die Geheimnisse der Art Direktoren und ist ein umfassendes Kompendium für alle, die verstehen möchten, warum Marken unser Leben best
