Yair Amichai-Hamburger je popredný odborník na psychológiu internetu a jeho vplyv na ľudské blaho. Jeho práca sa sústredí na hlboký dopad online prostredia na naše správanie a sociálne interakcie. Už v raných fázach rozmachu internetu si všimol potenciál a význam online sociálnych sietí. Jeho písanie skúma zložitú súhru medzi digitálnym svetom a našim psychologickým stavom.
Internet Psychology: The Basics draws on classic psychological theories to shed fresh light on both the negative and positive aspects of the online world and how it has affected contemporary society.
How do people fall in love on the Internet? Why is cyberspace such a violent place? 'The Social Net' answers these and many more questions. Leading researchers examine every aspect of online behaviour and how it compares with behaviour in the 'real' world. Bringing together research that has never before been available in one place, the book focuses on both the psychological well-being of Internet users, and the commercial benefits of understanding online behaviour.