Robert A. Peterson Knihy

Focusing on the preservation of the saints, this book offers a contemporary perspective amid the uncertainties of postmodern life. It explores the Old Testament's themes of preservation and apostasy, providing insights into their relevance today. Additionally, it elucidates the New Testament teachings of Jesus and his apostles, helping readers grasp the continuity and significance of these concepts in the context of faith and security.

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Focusing on the saving work of Christ, Robert Peterson encourages a fresh examination of biblical teachings about the Savior. He highlights both the actions of Jesus and the illustrative biblical imagery that reveals the depth of his mission to save sinners. This insightful work aims to inspire adoration and worship by emphasizing the significance of Christ's accomplishments, presenting a substantial and lasting exploration of a crucial Christian doctrine.

The book explores the revived interest in the doctrine of believers' union with Christ, emphasizing its significant impact on Christian theology and life. The author, Robert Peterson, leverages his extensive teaching and research background to provide a thorough theological examination of this doctrine. He highlights the essential role of the Holy Spirit in connecting God with His people, making this work a comprehensive resource for understanding this pivotal aspect of faith.