Writing to Be Understood
- 228 stránok
- 8 hodin čítania
Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.
Anne Janzer Knihy
Anne Janzer je autorka a koučka obchodného písania s pozadím v podnikaní a marketingu. Fascinuje ju proces písania a kognitívna veda, o ktorých s nadšením hovorí so spisovateľmi. Jej práca sa zameriava na praktické aspekty tvorivého písania.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- 240 stránok
- 9 hodin čítania
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
33 Ways Not to Screw Up Your Business Emails
- 118 stránok
- 5 hodin čítania
Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.
