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Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
Nákup knihy
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer
- Jazyk
- Rok vydania
- 2020
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- (mäkká)
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- Titul
- Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- Jazyk
- anglicky
- Autori
- Anne Janzer
- Vydavateľ
- Gospel Minded Momma
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 240
- ISBN13
- 9780999624876
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.