Cam Marston Knihy

Advance praise highlights the invaluable insights on leading and managing multigenerational teams, essential for today’s executives facing fierce talent competition. Attracting and retaining talent is critical for global companies, making this resource a must-have for those overseeing their organization's most valuable asset: its people. Managers have gained practical strategies for engaging diverse generations, particularly the New Millennials, who are crucial for future business growth and leadership. Following a presentation that sparked significant interest, discussions around generational considerations have become commonplace among management, fundamentally shifting their approach to problem-solving. The impact of generational differences on strategies is underscored, revealing thought-provoking realities that leaders must acknowledge. This resource is deemed essential reading, with actionable ideas provided to top sales managers on understanding the motivations of today’s workforce, enabling them to drive exceptional results. Overall, the book serves as a transformative tool for executives at all levels, equipping them with the skills necessary to navigate the complexities of a multigenerational workforce effectively.

Exploring the essentials of building a sustainable business, this book distills insights from 200 interviews with entrepreneurs and experts featured on the radio show What's Working. It presents ten impactful ideas that have proven effective in guiding businesses from inception through growth to eventual transition. Cam Marston's engaging style allows readers to learn directly from the experiences of successful business owners, offering practical advice and inspiration for aspiring entrepreneurs.

Examining the evolution of consumer buying habits, this book highlights the significant shifts in financial services as influenced by generational trends. Cam Marston, an expert in marketplace generational issues, provides insights into how these changes impact both consumers and service providers, offering a fresh perspective on adapting to this new landscape.