Maggie Macnab Knihy

Readers will learn to harness nature's shapes and patterns for effective visual design. The text teaches how to recognize essential natural processes related to pattern and shape, integrating these elements into meaningful aesthetic design. It features profiles of renowned designers and practical exercises in each chapter, allowing readers to apply their learning. Designers who grasp a wide range of relationships can create more effective visual communications, appealing particularly to those who wish to reflect the shared experience of being part of nature. The author guides readers through enlightening moments that connect nature, art, science, technology, and design. Through clear explanations and examples, readers will discover familiar patterns and shapes often overlooked but valuable in visual messaging. They will explore universal principles that resonate deeply with all humans, using these intuitive tools to better understand the world and incorporate nature's patterns into their designs. The text also delves into less common connections, such as quasicrystalline formations and their ties to tessellating forms. Each chapter introduces new terms, features a designer profile discussing key concepts, and includes numerous examples and exercises to help readers grasp and apply the design concepts effectively.