Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Based on the sucessful BBC series, popular presenter and bestselling author Simon King, reveals the natural splendour of the Shetland Islands.
Deliver Powerful Digital Campaigns
Focusing on the creation of impactful B2B and B2C digital campaigns, this essential guide offers practical insights from an industry leader. It aims to enhance marketers' everyday practices, providing strategies and techniques to engage audiences effectively in the digital landscape.
Artificial Intelligence, the Metaverse and the Future of Marketing
This comprehensive guide equips readers with the tools to develop a forward-thinking digital marketing strategy tailored for web3, the metaverse, and AI. It explores the next wave of digital transformation, offering insights into emerging technologies and their implications for marketing. Readers will learn how to navigate and leverage these advancements to stay ahead in the evolving digital landscape.
With the coming flood of connected products, many UX and interaction designers are looking into hardware design, a discipline largely unfamiliar to them. If you're among those who want to blend digital and physical design concepts successfully, this practical book helps you explore seven long-standing principles of industrial design.