The Crux
- 336 stránok
- 12 hodin čítania
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy.
Richard P. Rumelt Knihy
Rumeltovo dielo sa zameriava na stratégiu diverzifikácie podnikov a zdroje udržateľnej výhody pre jednotlivé obchodné stratégie. Jeho súčasný výskum sa sústreďuje na dynamiku prechodov v odvetviach, pričom skúma vzorce a sily formujúce vývoj zložitých priemyselných odvetví. Jeho práca analyzuje základné princípy úspešných stratégií a vysvetľuje, ako môžu podniky dosiahnuť a udržať si konkurenčnú výhodu v neustále sa meniacom obchodnom prostredí. Skúma tiež hybné sily priemyselných transformácií a vzorce, ktoré ovplyvňujú vývoj komplexných priemyselných odvetví.
Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
