Matthew Kohut Knihy

Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

The book explores the evolving expectations of CEO communication amidst pressing social and political issues like abortion, climate change, and voting rights. It critiques the notion that corporate leaders should remain silent, emphasizing the risks of inaction. Through case studies, it distinguishes between superficial PR and genuine communication that fosters trust. The narrative highlights the importance of aligning words with actions, showcasing leaders who successfully navigate these challenges while addressing accountability and the consequences of their public stances.